In the year 2002, Katrina Kaif was chosen as Coca-Cola's brand ambassador in Tamil Nadu along with Tamil leading actor Vijay. The Coca-Cola advertisement was popular in Tamil Nadu, with Katrina Kaif and Vijay dancing to a Tamil song called "Gullu Gullu". She has also worked for several skin products companies, particularly Veet, as well as several multi-national brands, such as Panasonic. Katrina is now the brand ambassador of the national airline of the United Arab Emirates – Etihad Airways.
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