Genelia did her first modeling assignment at the age of 15, the result of being spotted as the bridesmaid at a wedding. She was selected for the Parker Pen commercial with Amitabh Bachchan, just two days before her exams, and had to shoot the next day. Initially she refused, because of her exam the next day, but the director persuaded Genelia to shoot for the commercial. She gained wide attention from the Parker Pen commercial with Amitabh Bachchan, who said "she was good, and her expressions were spontaneous". She further did a Fair and Lovely 2003 Cricket World Cup advertisement with cricketer Krishnamachari Srikkanth.
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